The internet is
the biggest avenue for media today because its networks extend all over the
world, and easy-to-upload file formats that compress audio, videos and photos
make it easier to share original content online. However, it also makes it easy
to share someone’s original content online. Copyrights protect the artist, or
at least it should. But no one could blame its lack of implementation in the
modern world.
Copyright infringement
is when a person, establishment or company makes use of any form of media
produced by an artist or a recording company to promote any venture they have, even
something as menial as uploading a song to set a mood to my personal blog. You
will have to pay royalty fees to their record labels, which ensure the artist
gets paid their share for being involved in your promotion.
While all
this is good business, it does not bode well with modern ideology. Many
competitors in the independent department, including games, are giving away
their media for free. They do not talk business, but they talk about support.
They ask for donations and consider their media as something that the world
should only know, but they do not focus on profit.
This is a
direct challenge to the recording industry, which focuses on ensuring they get
all their profits by approaching listeners on a business-scale model. This
challenges copyright laws as well because listeners will only respect these
laws if they find the media compelling.
Only a new
model of retailing media will be the best way to implement the copyright
infringement law. I think maybe if record companies started adopting the models
used by independent musicians, meaning they go against them on their own level,
they can have a fighting chance.
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