Polish Lawmakers have passed the Landscape Law to
regulate the outrageous usage of outdoor advertising. The new law stipulates
new criteria for banners and billboards put up in areas that may interfere with
public activity. About 40 times the standard advertising fee to be set by local
councils as fines against violators.
Hoarding outdoor advertising and penalising those who
commission illegal distribution of learaflets would be subject to the new law.
Former president Bronislaw Komorowski in May signed
the law, saying:
"We should take care of aesthetic values and
spatial order. I’m very glad that a law that many Poles have been waiting for
now comes into effect. According to all surveys most
Poles are concerned and
sensitive about whether they live in a nice or ugly environment."
Billboard and banner advertising provides large
revenues for local governments. Most cause problems with campaign bills posted
on unauthorised areas. Some trees in Poland had stuck with these advertising
bills. Unauthorised postage has also been prevalent in the last few years.
